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هل كنت في لندن؟ هل رأيت ما رأيته؟

Published on  04 April by Nathalie Abdallah , VP Business Management, Air Travel Solutions, Europe, SITA
5 تعليق (تعليقات)
 

London was the venue for PTE 2019 and what a week to have it! There was so much to experience both inside and outside the exhibition at this historic “Brexit” time that as I began to write I wondered how I could summarize my recent visit.

For me, PTE was three days of non-stop opportunities to meet with many of our customers, the best part of my job. Around the event the biggest focus I noticed was on the passenger journey and how the industry can work together to make it better. Of course, the efficient operations of the airport are also vital and so cutting-edge technology combined with, again, a focus on working together was also a highlight.

Giving passengers what they want

We’re all passengers and we all know the one thing we want is fewer queues in the airport. That means we want fast and efficient check-in, security and boarding. We want the aircraft to leave on time and we want our bags to arrive at the right airport at the right time.

Walking around, I saw many stands featuring the seamless journey, based around biometrics and self-service technology, SITA’s included.

Self-service makes a significant difference and it’s now sufficiently widespread and reaching maturity. The latest self-service technology is enabling passengers to track their own bags. The percentage of passengers using their mobile devices to receive status updates on their baggage at arrival nearly doubled last year. Those who use this service report higher satisfaction rates. Giving passengers control makes sense.

Biometrics are currently being trialed at airports around the world. By around 2021, we should expect to see widespread deployment, often building on existing hardware and common-use environments for higher efficiencies. We know that people like using biometrics for easy travel, when given a choice, over 90% of travelers typically opt in. But as with all new technology, a key factor determining roll-out will be regulation. Some authorities, notably the US Customs and Border Protection (CBP) agency, have been pushing hard to make biometrics a reality, we will see how others follow.

My prediction is that the combination of self-service and biometrics is going to make the seamless passenger journey a reality. إننا نشهد خطوات نجاح بسيطة وانتشار سريع لشيء ما على نطاق واسع سيمنح المسافرون حقًا ما يريدونه.

Getting it right behind the scenes

As an industry, we’re operating more flights and load factors are high. Increasing passenger numbers is a great problem to have, but it is a problem. We simply don’t have the capacity at airports. EUROCONTROL has reported on-time performance for only two thirds of flights during the summer of 2018. That’s not good. We need to improve aircraft turnaround times and passenger flows. And we need to manage resources better.

There are plenty of tools available to do that. At PTE, I had many discussions on Airport Operational Databases (AODB) and about Airport Collaborative Decision Making (A-CDM). Fundamentally, what we’re actually talking about is how best to collect, collate and analyze data from across the entire airport.

Done properly, we can get smart and use predictive analytics. First, we have a view of what has happened at the airport in the past and what is happening in real-time. Then we use all the data available and layer artificial intelligence to predict what will happen in the future. With these predictions we can manage operations more efficiently and avoid disruption before it even happens.

This is not something for tomorrow, we have the technology today to harness data from multiple sources to deliver real insights. One of the best examples of this on display at PTE was SITA FlightPredictor. OK I might be biased! But in reality, FlightPredictor takes data from multiple sources and dramatically improves the predictability of flight movements so that airlines and airports can better plan the allocation of assets and resources to serve flights during the day of operation. 

Getting it right behind the scenes is easier said than done but that’s the way we’re going to improve airports’ operations, move passengers and aircraft more efficiently, and reduce the number of delayed flights.

No man is an island…

The only way we can make this happen is by working together. We can only realize the full potential of the latest technologies when airports, airlines, government agencies and other stakeholders collaborate with their technology partners to put solutions in place.

Accessing all the data we need to drive more efficient operations means everyone at the airport needs to share their relevant information, including airports, airlines, ground handlers, retailers, security agencies and so on. How the data is brought together is important, it needs to be done securely and to the benefit of all. At SITA, we are exploring how blockchain could be the facilitating technology our industry needs. Together with British Airways, and Heathrow, Geneva and Miami airports, we tested blockchain for capturing the single source of the truth for flight data. It worked well and we continue investigations in this area.

The intent to share is the starting point, alongside the acknowledgement of the importance of data. I can’t emphasize enough how important this is. Airports and airlines have always worked together – they don’t have a choice! -  but at PTE last week, I got the sense that more and more are looking at how they can use data better for everyone’s benefit. 

So, what did I miss?

Well, artificial intelligence (AI) was less visible than expected on the stands with very few vendors talking about it. SITA’s FlightPredictor was one of the very few demos of AI in action. There is a huge amount of work happening across the world and so much the industry can do with the various forms of AI including machine learning, natural language processing, robotics, etc. and it was surprising not to see more applications in London last week.

In conclusion, it was great to hear lots of talk about the seamless journey and improving operations. I am optimistic we can continue handling the industry’s growing passenger numbers as we drive efficiencies together. And I know, there is lots in store with more technologies such as AI that are still maturing and will drive the next evolution in our industry in the years to come.

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Comments

  • Published on12 April 2019 02:23 PM by Nathalie Abdallah
    Hi Phil, good to hear from you. Thanks for taking the time to read some of our blog posts and weighing in with your comment. Its always great when others share their insight. You have raised a pertinent point regarding the application of new technology within the community being just as important as its integration into the passenger journey. Certainly a discussion point for the next time we meet.
  • Published on10 April 2019 04:03 PM by Philip Hawker
    Interesting article Nathalie. Returning to the SITA website and reading a few of the blog posts after a few years away it's striking how solutions which were envisioned then are now being trialled but many of the same problems remain. In particular ideas around the use of blockchain technology, biometrics and the challenge of Identity Management are evidently still a major focus for SITA and the wider industry but I (still..) believe that you're trying to "boil the ocean" by focussing on traveller identity. Surely it would be better to develop the technology and address regulatory and process issues with a community solution for the relatively closed set of ATI and associated employees - a far more managable population (28.8M according to https://aviationbenefits.org/economic-growth/employment ) rather than the 4.3B pa population of air travellers. You have a candidate group relatively used to strict regulation and imposed processes, a far more constrained set of boundary checkpoints, an environment where the ever-increasing use of 3rd party services and staff across multiple stakeholders increases the problem and the value of a common, community-wide solution, and established verification and enrollment processes which could be adapted to a community solution relatively easily and with fewer data privacy and cross-border regulatory issues than the far wider passenger population. In addition some of the possible scalability issues with blockchain-based solutions will be less of a constraint within the smaller, but still substantial ATI employee population. I'm sure that Jim Peters will sigh and look skyward should he read this (it's a view I've expressed before) and it's only loosely related to this specific article, but hey-ho!..
  • Published on06 April 2019 12:55 AM by Tapio Ahtiainen
    Thank You Nathalie, for excellent and up to date article in your blog. Also visited at PTE and made partly the same notices as AI was a "hidden gem", perhaps so, but still existing there, without so massive hype (which is also a good thing). But then the ever lasting theme Seamless journeys & Passenger Experience. Seem like development has going on from parking areas of airports through terminals where many security checkpoints already has been up- to dated, thank's to new tech.. another point is are all those "shopping paradise" necessary to all passenger just passing through terminal, goal is to find the right gate from where to start traveling into main destination. One thing which I have wondered long time is "why we, passengers, must still queue to get inside aircraft seats? Some small changes has been made into boarding processes but they seem not helping the situation , which can be solve eg. by using that artificial intelligence as mentioned earlier. There exist already (AI) solutions to reduce time of boarding (even -40%) and giving that more comfortable feeling to start by sitting down without rush and wait. It's also a question about security. But it seem like airliners are not willing to change their old-fashioned traditional methods and don't dare to try even better one? Also system provides like sitas amadeus sabres etc are keen to keep hands tight on their closed systems? Btw "What will the up coming new policy of open sources and Travel as a Service (also MaaS) " mean in the Future? Starting from EU. I still believe that we, Passengers, as Customers, can choose which airline, aircraft type & routes we will use? As mentioned "giving passengers what they want", but you should really ask from them "are you willing to queuing just to get in"? And for airliners there still all policy open to use, privileges for those who are willing to pay extra for that. Families and couples will not be separated during boardings etc. Hope to see reliable robust and good improvements to passenger experience and just keeping in mind: "We all will accept un-normal situations if forces, stronger than us, like Mother Nature, will take over eg. bad weather, thunderstorm etc, then we'll just wait for the right time to go further on.
  • Published on04 April 2019 03:44 PM by Nathalie Abdallah
    Thanks for your comment Thorsten. Passenger Terminal World is a great industry event, its hard to capture all observations in a short blog
  • Published on04 April 2019 10:17 AM by Thorsten Gfrarer
    Fantastic EXPO - my first! Really interesting to Read your view on this. Thank you
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